Brokerage data from state license records

Real Estate Agent Recruiting Intelligence in Franklin County, New York

106 active licensees, the most in Malone, 1 of them recently moved. See which Franklin County offices are adding agents and how yours compares, from New York license records.

Sample snapshot · anonymized

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Office Snapshot

12 months to Sep 2026

Sample Brokerage

Sample County, NY · 50–99 agents

Sample report, illustrative figures

Roster now
57
52 agents 12 months ago
12-month retention
80.8%
Peer median 75.0%
Joined / departed
15 / 10
Peer median 17 / 16
Net change
+9.6%
+5 agents · peer median -0.2%

12-month retention vs county peer median

80.8% for this office vs 75.0% for the median of 6 peers

60%70%80%90%Axis starts at 60%Peer median 75.0%Peer C80.9%This office80.8%+5.8 pts above medianPeer E79.5%Peer A76.1%Peer B73.8%Peer D72.9%Peer F72.7%

Joined vs departed

DepartedJoinedPeer median: 16 departed-10Peer median: 17 joined+15

What this means

This office keeps more of its agents than the typical county peer (5.8 pts above the median), and joins outpaced departures 15 to 10, so the roster grew 9.6% against a peer median of -0.2%.

Compared with the county peer median

OfficeAgentsRetentionNet changeRetention vs peers
Peer C4680.9%-2.1% (-1)
+5.9 pts
This office5780.8%+9.6% (+5)
+5.8 pts
Peer E3779.5%-5.1% (-2)
+4.5 pts
Peer A8476.1%-4.5% (-4)
+1.1 pts
Peer B6373.8%+3.3% (+2)
-1.2 pts
Peer D7572.9%+7.1% (+5)
-2.1 pts
Peer F5672.7%+1.8% (+1)
-2.3 pts
Peer median (6 offices)6075.0%-0.2%
0.0 pts
  • Roster: active licensees affiliated with the office in the county, from state license records.
  • Retention: share of the roster 12 months ago still with the office today.
  • Joined: agents on the roster now who were not on it 12 months ago. Departed: agents on the roster 12 months ago who have since left.
  • Net change: change in roster as a percent of the roster 12 months ago (agent count in parentheses).
  • Retention vs peers: gap in percentage points to the peer median retention.
  • Peers: the 6 closest-size offices in the same county (20–200 agents). Medians exclude this office. No individual agents are named.

Source: NY license records, not MLS. No sales or closing data.

agentsmetrics.com · Sample report, illustrative figures

Market at a glance

Real estate agents in Franklin County, NY

Franklin County, New York has 106 active real estate licensees. Malone, Saranac Lake and Tupper Lake have the most. 1 licensees recently changed brokerage.

Active licensees
106
Salespersons
68
Brokers (all types)
38
Recently changed brokerage
1

Top cities

  1. Malone40
  2. Saranac Lake31
  3. Tupper Lake16
  4. Tuupper Lake8
  5. Brushton4

Largest brokerages

  1. Coldwell Banker Whitbeck Associates25
  2. Marshall Realty & Associates10
  3. Merrill L Thomas INC10
  4. Say Real Estate7
  5. North Country Realty6

License types

  • Real Estate Salesperson68
  • Tradename Broker11
  • Associate Broker10
  • Limited Liability Broker8
  • Corporate Broker5
  • Individual Broker4

Based on active licenses in AgentsMetrics as of November 8, 2026 · Source: New York Department of State, Division of Licensing Services

Local market intelligence

Understand the agent market in Franklin County, New York

Franklin County has 106 active real estate licensees: 68 salespeople and 38 brokers. Malone has the most (40), followed by Saranac Lake (31) and Tupper Lake (16). Coldwell Banker Whitbeck Associates is the largest brokerage, with 25 affiliated licensees.

Common challenges

  • 106 active licensees in Franklin County to keep track of

  • 1 recent brokerage move in Franklin County to catch

  • Coldwell Banker Whitbeck Associates, Marshall Realty & Associates and Merrill L Thomas INC hold 42% of the county's licensees

  • Agents are spread across Malone, Saranac Lake and Tupper Lake and smaller towns

Recruiting opportunities

Find the agents your brokerage should recruit next

Rising producers

Look for rising producers in Malone, Saranac Lake and Tupper Lake, home to 82% of Franklin County's licensees

Recently moved agents

See which office each of Franklin County's 1 recent mover joined

Agents at competing brokerages

List the 25 licensees at Coldwell Banker Whitbeck Associates and the other large Franklin County firms

Inactive or at-risk agents

Spot Franklin County offices that are losing agents

High-performing local agents

Shortlist from Franklin County's 68 salespeople by city and tenure

Agent intelligence preview

Top real estate agents in Franklin County, New York

Explore a preview of agents tracked across Franklin County markets like Malone, Saranac Lake, Tupper Lake, Tuupper Lake, Brushton.

PC

Philicia Carter

Marshall Realty & Associates

87
MaloneREAL ESTATE SALESPERSON
High activity
AE

Ann Ertel

Rob Grant & Associates Real Estate

80
Saranac LakeASSOCIATE BROKER
High activity
BP

Beverly Peryea

Peryea Labarge Real Estate LLC

80
MaloneLIMITED LIABILITY BROKER
High activity
CH

Carl Hagmann

Say Real Estate

80
Saranac LakeASSOCIATE BROKER
High activity
CU

Carol Urquhart

Coldwell Banker Whitbeck Associates

80
Saranac LakeASSOCIATE BROKER
High activity
CS

Cheryl Sayles

Say Real Estate

80
Saranac LakeTRADENAME BROKER
High activity
CS

Cheryl Sayles

Cherrie Sayles Real Estate

80
Saranac LakeTRADENAME BROKER
High activity
CL

Chris Labarge

Peryea Labarge Real Estate LLC

80
MaloneLIMITED LIABILITY BROKER
High activity
DC

Daniel Clark

North Country Realty

80
MaloneCORPORATE BROKER
High activity
DD

Donna Difara

D L Difara Co INC

80
Saranac LakeCORPORATE BROKER
High activity

See how your office compares in Franklin County.

Competitor intelligence

Monitor competing brokerages in Franklin County

Coldwell Banker Whitbeck Associates: 25 active licensees in Franklin County

Marshall Realty & Associates: 10 active licensees in Franklin County

Merrill L Thomas INC: 10 active licensees in Franklin County

Compare your office with each of them

FAQ

Frequently asked questions

Common questions about using AgentsMetrics for real estate agent recruiting.

As of November 8, 2026, AgentsMetrics counts 106 active real estate licensees in Franklin County, New York, based on New York Department of State, Division of Licensing Services license records. The largest groups are 68 real estate salesperson licenses and 11 tradename broker licenses.

By active real estate licensees, the top cities in Franklin County are Malone (40), Saranac Lake (31), Tupper Lake (16), Tuupper Lake (8) and Brushton (4).

By active licensees affiliated in Franklin County, the largest brokerages are Coldwell Banker Whitbeck Associates (25), Marshall Realty & Associates (10), Merrill L Thomas INC (10), Say Real Estate (7) and North Country Realty (6).

1 active licensees in Franklin County, New York are flagged in AgentsMetrics as having recently changed brokerage.

Start with the one licensee who recently changed brokerage, then the rest of Franklin County's 106 active licensees, sorted by city and tenure.

Yes. Follow headcount and retention at Franklin County firms such as Coldwell Banker Whitbeck Associates, Marshall Realty & Associates and Merrill L Thomas INC, and compare them with your own office.

See how your office compares in Franklin County, New York

Get a free one-page snapshot of your office: headcount, 12-month retention, and agents joined vs departed.