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Pricing guide

How Much Does Real Estate Recruiting Software Cost?

Most recruiting data vendors do not publish prices, which makes budgeting hard. Here is what is public as of September 2026, what to ask the vendors who quote privately, and the free options worth trying first.

Updated September 2026

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Quick answer

Recruiting CRMs with public pricing start around $199 a month plus setup. AgentsMetrics is $199/mo for one New York county ($1,990/yr billed annually) and $479/mo for up to five counties, with a free office snapshot first. MLS-based data tools such as BrokerMetrics, Courted and Relitix are quote only and usually priced by market size and number of markets.

Published prices and quote-only vendors

Prices as published by each vendor. Check the source link for the current figure.

1. AgentsMetrics

Best for: New York brokerages with 20 to 200 agents that want to see who is joining and leaving offices in their county

Data source
New York State real estate license records, refreshed monthly
Coverage
New York, statewide by county and office (Texas county-level only)
Pricing
Free office snapshot; Office $199/mo; Market $479/mo; Founding Office $149/mo for the first 10 offices

Strengths

  • Sees every licensee, including agents who rarely list
  • Joins, departures and where agents went, by office
  • 12-month retention compared with offices your size
  • Published pricing and a free snapshot before you pay

Limits

  • No sales or closing data; pair it with your MLS for production
  • Paid plans cover New York only
  • License records lag actual moves by days to weeks

2. Brokerkit

Best for: Teams that already have recruiting data and need a CRM to run outreach and follow-up

Data source
Your contacts, plus integrations with MLS data tools such as BrokerMetrics, Courted and Relitix
Coverage
Depends on the data source you connect
Pricing
Published: from $199/mo for 2 seats, plus a one-time setup fee

Strengths

  • Recruiting and retention CRM with published pricing
  • Unlimited recruiting contacts on every tier

Limits

  • A CRM, not a data source; production data usually means a second vendor

Source: info.getbrokerkit.com

3. BrokerMetrics (Lone Wolf)

Best for: Brokerages that want market share and agent production reports from MLS data

Data source
Licensed MLS listing and sales data
Coverage
US markets where Lone Wolf licenses the MLS feed
Pricing
Quote only

Strengths

  • Long-established market share and production reporting (formerly Terradatum)
  • Part of Lone Wolf’s broker suite, with a recruiting and retention add-on announced in 2026
  • Feeds recruiting CRMs such as Brokerkit

Limits

  • Sees agents only through MLS activity
  • Coverage depends on your MLS; confirm it for your market
  • No published price

Source: lwolf.com

4. Courted

Best for: Larger brokerages that want an AI recruiting and retention platform across many markets

Data source
MLS listings and sales, public settlement records, plus your own brokerage data
Coverage
Listed as 250+ US markets; confirm your market
Pricing
Quote only; scales with size, products and markets

Strengths

  • Combines several data sources into one recruiting view
  • Retention tools that use your own commission and accounting data
  • Used by large brokerages

Limits

  • No published price
  • Built for larger teams; more than a single office may need

Source: courted.io

5. Relitix

Best for: Brokerages that want predictive recruiting and agent performance analytics from MLS data

Data source
MLS data
Coverage
Listed as available in 180 MLSs; some recruiting features vary with local MLS rules
Pricing
Quote only; free trial offered

Strengths

  • Agent and office performance analytics
  • Predictive metrics and AI agent matching
  • Free trial

Limits

  • No published price
  • Confirm your MLS is covered before you plan around it

Source: relitix.com

What drives the price

  • Number of markets or MLSs covered.
  • Number of users or seats.
  • Data plus CRM: buying both often means two vendors and two bills.
  • Setup and onboarding fees, which some vendors charge once up front.
  • Annual contracts versus month to month.

Questions to ask in a quote

  • Is my MLS (or state) covered today, and how often is the data refreshed?
  • What is the total for year one, including setup and extra seats?
  • Is there a monthly option, a trial, or a money-back period?
  • Can I export the lists I build?

What about buying an agent email list?

Scraped agent lists sell for a few dollars per thousand records, and list brokers quote larger files privately. They are cheap, but they go stale quickly and say nothing about who is likely to move. New York’s own list of active salespersons and brokers, with each agent’s firm, is free on data.ny.gov.

AgentsMetrics starts from that public data and adds the history: who joined and left each office, where they went, and how retention compares, refreshed monthly.

Discounts and offers

Founding Office: $149/mo locked for 12 months for the first 10 NY offices. Cancel anytime, 30-day money-back. Annual billing on Office and Market works out to about two months free.

FAQ

Frequently asked questions

What real estate recruiting software costs in 2026: published prices, which vendors are quote only, setup fees, and free options for brokerages.

Lone Wolf does not publish BrokerMetrics pricing. You need to request a quote.

Brokerkit publishes its pricing: plans start at $199 a month for two seats, with a one-time setup fee. Check its pricing page for current figures.

The first office snapshot is free. Office is $199/mo for one New York county and Market is $479/mo for up to five counties. The first 10 offices can lock in $149/mo for 12 months.

Yes. New York publishes active salesperson and broker licenses free on data.ny.gov. AgentsMetrics also builds a free snapshot of one office with its retention and joins vs departures.

Anytime. If you cancel in the first 30 days, we refund your payment.

Start free, upgrade only if it helps

Every plan starts with a free office snapshot and a 15-minute call to walk through it.

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